Strategic Firepower

As a practice CEO, you’ve likely heard a steady drumbeat about artificial intelligence. The challenge is how to approach it in a way that actually strengthens your practice, protects your team, and improves patient outcomes. At Ainsley & Born Capital, we see three themes that separate successful adopters from those who stall.

Start with Pain Points, Not Technology.
AI isn’t a shiny object — it’s a tool. Begin with the bottlenecks in your practice: scheduling inefficiencies, documentation overload, revenue cycle leakage. Match AI use cases directly to these problems so your teams immediately see the value.

Build Trust Through Measured Deployment.
Early pilots should be scoped, measurable, and clinician-friendly. Rolling out an AI scribe or coding assistant is less about proving the algorithm works, and more about showing your physicians and staff that it makes their day easier without adding risk.

Plan for Scale from Day One.
Too often, practices get stuck in pilot purgatory. Define what success looks like early (time saved, revenue captured, patient satisfaction improved) and have a roadmap for expanding across the practice once those metrics are met. This is how AI moves from “project” to “strategy.”